Advertising Options and Rates: Interior Car Cards
Interior Car Cards
These signs are posted in rails inside of the bus where they make more than 4.5 million impressions each year, seen by riders of CityBus. This form of advertising is a perfect way to reach Purdue Students, who make up about 70% of CityBus riders. The medium is also an excellent way to reach low income adults, senior citizens, youth, and people with disabilities.
Fee Schedule
MONTHLY RATE FOR ENTIRE FLEET
2 cards will be inside of each bus (120 signs on 60 buses)
Size of sign is 11" tall by either 17" or 22" wide |
| |
1-2 months |
3-5 months |
6-11 months |
12 months
or more |
| Rate (2 Cards Per Bus): |
$186 |
$168 |
$150 |
$132 |
Our Rate Card is available as a PDF download.
See 2009 rates in PDF format.
Sign Production
CityBus provides graphic design services at no charge to the advertiser, however costs to produce the sign are the advertiser's responsibility. CityBus can provide referrals to local sign companies to assist with production. 120 signs are needed in order to put 2 signs in each bus.
Agency Commission
Rates shown are gross rates. CityBus pays a 15% commission to advertising agencies who place ads for their clients. The commission is usually made in the form of a billing discount (net rate) to the agency.
Contact
John Metzinger
Development Director
CityBus
P.O. Box 588
Lafayette, IN 47902
Phone: (765) 423-2666 ext. 208
Click Here to Contact John Metzinger
